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After Black Friday and Cyber Monday – the global community will have an opportunity to give back to organizations that make a difference.

On Tuesday, December 1, 2015, Team Toby Tolin & Toby’s Shower for Babies are participating in #GivingTuesday, a global day dedicated to giving.

Last year, more than 30,000 organizations in 68 countries came together to celebrate #GivingTuesday. Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities.

This year, Heeren Content & Strategy is supporting Toby’s Shower for Babies, and I invite you to join the movement and to help “get out the give” this December 1. All they need is a donation of $12!

That’s it! That’s a mere $1 for every month of the year!

What can your $12 do?

Toby’s Shower for Babies is a nonprofit organization dedicated to the support of families of newborns in the Neonatal Intensive Care Unit (NICU). Toby’s Shower for Babies has created a program where care baskets are delivered to local hospitals. Each basket is filled with items to make the extended hospital stay less sterile, and provide a warmer environment for the family.

Your $12 will help them fill these baskets with blankets, books, stuffed animals, picture frames, and other comforting items for these families and their tiny warriors.

Where do I donate?

You can visit them online at www.showerforbabies.org/givingtuesday – you’ll find information on the organization and a link to give your $12 donation.

What else can I do to help?

Once you’ve donated, share the giving spirit with your friends! Using the hashtags #GivingTuesday and #BasketsForBabies, share the donation link on social media.

Happy Giving!


Erika Heeren, President

Heeren Content & Strategy

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