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When someone talks about blogging for business, the response can be something like:

 “2002 called – it wants its trend back.”

I’m here to tell you, it’s worth a second look. In fact, every small business should at least consider a blog as part of their social media strategy.

Constant engagement is key in blogging – just like any other social media platform. However, creating new and fresh content every single week can be daunting to any busy small business owner.

It’s also a representation of your company, so it has to be perfect – every time. This can cause small business and non-profit organizations to sour on the idea of running a blog.

Fortunately, there is help! Hiring a professional blogger can make all the difference in your outreach strategy.

Why is blogging important to your business?

Search Engine Optimization

If your goal is increase traffic to your website and boost your search engine optimization (SEO), blogging is one of the cheapest and most effective ways to keep your website on the map.

Blogging for business is a science. It’s not as simple as slapping a few paragraphs together every week. You’re not looking for the average Pinterest fodder – you need a blog that actually brings you business.

Every time you add a new post, you are adding a new page to your website. That means each post creates new search engine ranking possibilities. By crafting each blog around specific keywords and associating appropriate tags, you are telling Google, Yahoo, and Bing how to find you.

Consistent blogging maintains constant conversation between your otherwise stagnant website and these search engines.

Branding & Lead Generation

If your goal is to connect with your audience and referral partners, blogging is a great way to encourage that relationship.

Blogs are different that traditional branding practices. With a blog, you are not confined to constantly “pitching” a service, special, or product. This is your chance to bring additional value to your audience by providing helpful tips associated with your industry, trends, non-profit causes, and community events.

Of course, you’ll want to include information on new features of your organization as well. An effective blog will keep you top of mind without sounding like a broken record.

Hiring a professional blogger

When you’re looking for a professional blogger, you typically have two options:

Ghostwriters: They write the content, you take the credit. Essentially, these bloggers write as you. Ideally, your audience won’t know the difference. So, you’ll want to make sure that you’re hiring someone who knows your industry, respects your brand, and can produce a portfolio of work in a similar voice.

By-Line Guest Bloggers: You can often get a price break by allowing the blogger to take the credit for their blogs on your site. A “By-Line” is just like it sounds: Under the title of the blog you’ll see “By. [Insert Name Here]”. 

A Word of Caution: Before you jump on this bandwagon, take a look at the blogger’s personal brand and their portfolio. Ask yourself: Is this a brand that you feel comfortable being  associated with your business?  Are their ethics sound? Is their verbiage/online presence professional? Don’t let the lower cost fool you – make sure you know who is writing for you.

The Heeren Content Difference

Heeren Content & Strategy has blogging services for just about every small business and non-profit need. Blogs are written by an experienced features writer and marketing professional with twelve years of experience across sixteen different industries. Our blogs are based in research, with a focus on your desired audience.

Our experience ranges from articles for Huffington Post-published authors to national blogs, local media outlets, small businesses, universities, and non-profit/charitable organizations. No project is too small, and we deliver at the highest caliber for every client.

Our prices are competitive, and we offer different options to help you keep your blog consistent on any budget. We also work with you to promote your blog for maximum impact.

For more information, email erika@heerencontentstrategy.com for a free consultation!

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