Welcome to Week 3 of Social Media Bootcamp!
This week we’re going to take a brief look at each platform and what you should/should not post on each. We’ll be taking a more in-depth look at the different platforms as we progress through the Bootcamp series!
You’ve heard me say it before – not every platform is going to be good for your unique business. So, today we’re only going to explore the most popular social media sites to give you a few options to get started.
Facebook is great for reaching a large, yet targeted audience. Facebook has the most users of the social media platforms, and offers a lot of content flexibility. This makes it a fantastic foundation for any social media strategy!
Create posts with eye-catching images
Upload your videos directly to the site
Add weekly links to relevant articles
Run contests (like these)!
Post links to your blogs!
Publicize sales and promotions
Focus more on tagging affiliates rather than hashtags
Rely on YouTube to share your videos on Facebook
Make a sales pitch every day
Make inflammatory, derogatory, or inappropriate commentary
Use images that contain more than 20% text
Use too much “Facebook blue” in your posts – they’ll get lost in the shuffle!
Twitter has experienced some setbacks recently, but it still ranks as the second most popular social media option for businesses. Twitter is a great option if you post a lot of blogs or industry articles. Twitter is also a fantastic cross-promotion partner if you’re a LinkedIn fan!
Keep it short & sweet (you only have 140 characters!)
Use your tweets as a teaser for your blog articles
Tag your friends and larger audience groups
Share all of your LinkedIn Pulse articles
Use Periscope for live, interactive video feeds
Add images – but watch your word count!
Add hashtags to optimize your profile description
Neglect to proofread – you can’t edit tweets after you post them – only delete!
Make damaging statements towards other users – you can delete regrettable tweets, but screenshots last forever.
Post just to post – contribute to the conversation
LinkedIn is the tired largest social network, right behind Facebook and Twitter. What’s fantastic about LinkedIn is that it has the highest visitor-to-lead conversion rate of all three platforms. People on LinkedIn are looking for business, and they’re looking for connections. If you’re in a B2B services industry, this can be a goldmine!
Customize your URL
Create a profile badge for your website
Use keywords to write your profile
Get endorsed for skills
Start a conversation with your connections
Share your LinkedIn posts to Twitter
Target posts from your company page
Publish posts on Pulse
Don’t rely on the generic ‘connect’ email
Post only sporadically – keep it consistent
Confuse LinkedIn with Facebook – stay professional
….But Wait – There’s More!
This is just scratching the surface of the basic social media platforms. As we work through the Bootcamp series, we’ll be taking a deeper look at each of these – and a few more social media sites that you should know.
Have a specific social media strategy question? Email Erika Heeren for a free consultation!