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Social Media Bootcamp: Facebook FAQs
March 16, 2016
Social Media Bootcamp: Your Personal LinkedIn Profile
July 1, 2016

Welcome to latest installment of Social Media Bootcamp!

Just joining us? Let’s get you caught up:

Foundations

Hashtag Hustle

Puzzling Platforms

Facebook FAQs

This week, we’re talking Twitter!

About 30% of my clients find me through my Twitter accounts. While different industries will see different success rates with Twitter, it’s a great option to consider.

If you’re new to Twitter, here are three beginner tips to help you make the most of your account.

1 – Harness the Power of the Hashtag

We’ve discussed this before in the Bootcamp series, but I’m going to talk about it again.

Why?

Because it’s absolutely vital  to your success on Twitter.

A hashtag – “#” – categorizes your keywords on Twitter. So the topics your audience is interested in will be attached to that specific word. Twitter understands this as: “If a user searches for that keyword, this profile is available with content.”

Keep a running list of hashtags that are associated with what you do. Keep another list of hashtags that are trending with your audience each week as well.

How can you tell what’s trending?

You’ll notice a “Trends” feed on your Twitter home feed, just under your “Who to Follow” widget. This list is updated constantly, and is a great place to start:

Screen Shot 2016-06-02 at 11.15.22 AM

Pro Tip: Keeping a list of hashtags that relate to your brand will help you reach different audience segments throughout your campaigns. It’s also a good way to keep variety in your content.

2 – Tag Away

Twitter has a nifty feature, just like Facebook, where you can tag the accounts of the people and organizations you’re talking about. It’s a simple process, just type the “at” symbol – “@” – and the Twitter profile name of the account you’re trying to tag. Not sure of their Twitter handle? Always double check by doing a quick search.

Tagging opens the door to a wider audience. Not only does your tweet go out to your followers, but it’s an opportunity for you to access the attention of the followers of bigger accounts.

For example, let’s say you have a podcast. Every platform you use to distribute your podcast needs to be tagged.

Example: “I just posted a #podcast on @iTunes!”

If you post someone’s blog article, or reference a news article, tag the blogger or the profile of the news site.

Example: “Great #SocialMedia tips from @HeerenContent!”

3 – Keep a Pulse on Trends

Remember that list of trends we talked about earlier? If you ever find yourself at a loss for content or what to post, that list is the perfect place to start.

Don’t limit yourself to trends that are directly associated with your business. If you think your audience will find it helpful or entertaining – go for it!

Remember, you’re human – and so is your audience! So use this opportunity to add personality to your business and post things outside of your normal scope of work. Just don’t go too crazy..

4 – Add to the Conversation

When you hop on a trending topic – don’t just throw a random comment out there.

Bad Tweet: “How about those #Mets?”

Only use a trending keyword or topic when you can add value to that conversation. Make sure you have something to say, or a question to further the conversation. Otherwise, you’ll come off as a “spammer” and may lose followers!

Good Tweet: “The #Mets win again! Did you catch that last inning? What a game! @Mets #Champs #WorldSeries”

You get the idea.


For more Twitter strategies, or a complete customized social media plan for your business: Contact us for a free consultation!

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