Your Guide to the New Facebook Pages Layout
August 4, 2016
3 Features of An Effective Mission Statement
August 18, 2016

Funding is one of the greatest challenges faced in the not-for-profit sector.

You may have a great idea. You may want to be involved with world changing work. You may have all of the answers to the obstacles a vulnerable group faces. But if you don’t have the money to put into the programs and operations, your great idea is just that – an idea.

The difference between a plan to make a difference and the ability to follow through starts (and remains in large part) with your ability to secure funding for your efforts.

What that funding looks like can vary from one organization to the next.

For some organizations, like large universities for instance, there may be an active alumni fundraising group. Some organizations focus most of their fundraising activities on events, such as walk-a-thons, galas, silent auctions, and the like. Other non-profits may institute a ‘fee for service’ with membership dues, conference tickets, or publications available for purchase. Annual campaigns and planned giving are other viable fundraising venues.

In addition to these fundraising tactics, many non-profits rely on grants to fund their work.

A smart fundraising strategy for any non-profit does not focus on just one of these revenue streams. It acknowledges that circumstances, both internal and external to a non-profit, can make a previously lucrative funding stream less viable and/or obsolete. The best strategy is one that diversifies its opportunities to secure and maintain funding.

In the coming weeks, we’ll be talking about grant writing as an important piece of the fundraising puzzle on the Heeren Content Strategy blog. Some of the topics we’ll cover will include:

  •        Is grant writing a viable option for my nonprofit?
  •        What should I know before I start grant writing?
  •        How do I find grants that are a good fit for the work I do?
  •        What belongs in a grant proposal and how do I write one?
  •        How do I keep track of the grant applications I submit?
  •        What happens after I submit my grant?


Need more? We’d love to hear from YOU. What would be helpful to you? What questions do you have about grants and grant writing that we can help you answer?

Randi Cairns is Creative Assistant for Heeren Content & Strategy. She is a non-profit professional with expertise in non-profit development, fundraising and donor engagement, grant writing, strategic planning, and community outreach. Randi is also a published author who excels at tying content/copy to strong emotional calls to action.

Leave a Reply

Your email address will not be published.