Content marketers everywhere have been toting 2016-2017 as the year of video marketing.

Why?

Let’s do a little experiment:

Step 1: Go to your personal Facebook newsfeed.

Step 2: Count how many of the first 20 posts are videos.

It’s quite a bit, isn’t it? Is it more than you expected?

Facebook has reported a whopping 94% increase in video uploads from U.S. users alone since 2014.

The fact is, video has become a cornerstone of the social media scene – especially on Facebook. To ignore this trend is risky for any brand strategy.

Why You Should Use Video In Your Content Strategy

There are good and bad aspects about video marketing.

The bad news is, you’re going to use more resources getting it off the ground. You’re either going to have to invest money into professional video production, or you’re going to have to invest time into developing video through software or apps.

The good news is, a well-executed video campaign has the potential for some staggering returns.

Check out these stats:

Just like any other facet of marketing, you need to carefully consider a unique strategy for your video. You’ll also need a consistent message to keep your audience engaged and coming back for more.

Ready to take the next step with video? Schedule your free consultation with Heeren Content & Strategy today!