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Creating a buyer persona is a key step in any effective inbound marketing strategy. From your content, to design, and where you need to allocate your budget – this information will help to guide every marketing decision. Every business will likely have multiple buyer personas that represent the audience they are trying to reach. Here is the process we use when creating buyer personas for our clients:

anatomy-of-a-buyer-persona

Need help setting up buyer personas for your marketing strategy?  Schedule your free consultation with Heeren Content & Strategy!

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