We Take the Guesswork Out of Your Brand Strategy!
At Heeren Content & Strategy, we speak small business!
HCS clients have the benefit of an entire team of digital marketing experts working on their marketing strategies. Heeren Content & Strategy works with a diverse group of professionals to come up with the most dynamic approach to your campaigns.
We have a four-phase process to ensure you have the most efficient and cost-effective strategy.
Phase I: Consultation
Every Heeren Content & Strategy client receives a FREE initial consultation. During this meeting, we’ll review a few different items. First, we’ll discuss your ideal audience, and how you want to be perceived. We’ll discuss your goals and your budget. We’ll review what you’ve done so far, and which approaches have been effective. After all – there’s no need to reinvent the wheel if something is working! This information will be our foundation as we build your marketing strategy.
Phase II: Market Research
This is the most important part of our process. We take the time to thoroughly review your industry, current trends, and study the behaviors of your target audience. Armed with this information, we’ll be able to cut through the “trial-and-error” period and create a more efficient inbound marketing strategy.
Phase III: Create a Marketing Strategy
Once we’ve learned about your business, researched your audience, and established your brand messaging – we’ll be prepared to create your comprehensive marketing strategy. We’ll develop a plan to strengthen the loyalty from your existing customers, and expand brand reach to new prospects. We will show you how to keep the use and promotion of your brand consistent across all sales and marketing efforts.
Phase IV: Editorial Policy Creation & Style Guide Development
We will create a documented policy to manage the content & messaging of your company. This will include buyer personas, imagery parameters, logo use, content parameters, press guidelines, and reputation management procedures. Each client has a unique set of parameters, and these policies keep our marketing team on the consistent when implementing your digital marketing strategy.
It's not enough to build a marketing strategy, you must maintain it and know when to make adjustments. We've got you covered!
All our clients receive a monthly consultation to review new information, add new products or services, or to update content. Consistent communication is key to success, and we work with you to create the best ongoing strategy!
We are your data-driven marketing agency! We provide every client with a monthly report on services provided, performance analysis, and recommendations for the months ahead. If something’s “off” about your marketing, we’ll catch it in time to save you money!
For our clients on managed marketing service packages, we offer discounts on additional services such as design, web development, and media relations. Now you can keep every aspect of your marketing strategy under one agency without breaking the bank!