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January 5, 2017

Bridging the Gap Between Your Brand & Customer Experience

I meet several small business owners who have either attempted to do their own social media and blogging or (more often) they’ve passed the task off to an entry-level member of the team. I’ve even had small business owners come […]
December 28, 2016

4 Reasons Your Fitness Brand Needs a Content Strategy

The fitness industry is booming right now. With that comes steep competition amongst fitness brands. Pricing wars between gyms and coaches can get cutthroat. Wearables like FitBit provide users with in-depth biometric data about how their body responds to physical activity, […]
December 14, 2016

The Top Social Media Marketing Mistakes of 2016

We’ve broken down the top three social media marketing mistakes small business owners make, and give you tips to improve your digital marketing strategy in 2017.
December 9, 2016

Finding the Right Grant for Your Nonprofit

So, you have decided you want to apply for grant funding. But where do you start? How do you find the right grants for your organization? Finding and applying to grants is a time consuming process. You want to make […]
December 6, 2016

Content Strategy Tip: How to Drive Conversions on Social Media

Are you selling a product or service online? Social media can be a powerful driver for your revenue. We offer a couple tips on how to structure your content to maximize the impact and drive sales! [su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/12/Drive-Conversion-Content-Tips.mp4″ title=”How To: […]
November 29, 2016

How To: Generate Demand for a Product or Service on Social Media

November 22, 2016

Infographic: Anatomy of a Buyer Persona

Creating a buyer persona is a key step in any effective inbound marketing strategy. From your content, to design, and where you need to allocate your budget – this information will help to guide every marketing decision. Every business will […]
November 21, 2016

Video: Why You Should Shop Small This Holiday Season

[su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/11/Adobe-Spark-Video-2.mp4″ title=”Shop Small This Holiday Season” width=”783″ height=”643″ autoplay=”yes”]
 
December 14, 2016

The Top Social Media Marketing Mistakes of 2016

We’ve broken down the top three social media marketing mistakes small business owners make, and give you tips to improve your digital marketing strategy in 2017.
December 9, 2016

Finding the Right Grant for Your Nonprofit

So, you have decided you want to apply for grant funding. But where do you start? How do you find the right grants for your organization? Finding and applying to grants is a time consuming process. You want to make […]
December 6, 2016

Content Strategy Tip: How to Drive Conversions on Social Media

Are you selling a product or service online? Social media can be a powerful driver for your revenue. We offer a couple tips on how to structure your content to maximize the impact and drive sales! [su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/12/Drive-Conversion-Content-Tips.mp4″ title=”How To: […]
November 29, 2016

How To: Generate Demand for a Product or Service on Social Media

November 22, 2016

Infographic: Anatomy of a Buyer Persona

Creating a buyer persona is a key step in any effective inbound marketing strategy. From your content, to design, and where you need to allocate your budget – this information will help to guide every marketing decision. Every business will […]
November 21, 2016

Video: Why You Should Shop Small This Holiday Season

[su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/11/Adobe-Spark-Video-2.mp4″ title=”Shop Small This Holiday Season” width=”783″ height=”643″ autoplay=”yes”]
November 17, 2016

3 Ways to Maximize Your Holiday Marketing Strategy

The holidays are right around the corner! Before you know it, you’ll be smack dab in the middle of Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Years. Statistically, the last two months of the year accounts for 20-40% of […]
November 16, 2016

Video: How Do I Raise Awareness About My Brand on Facebook?

[su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/11/Adobe-Spark-Video.mp4″ title=”How Do I Build Awareness for My Brand on Facebook?”]
November 10, 2016

An Open Letter to Small Business Owners Before Veterans Day

I’m writing this in the middle of a media whirlwind surrounding the latest presidential election. Regardless of the outcome, there is a great deal of uncertainty facing the business community and the country as a whole as we move into […]