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November 17, 2016

3 Ways to Maximize Your Holiday Marketing Strategy

The holidays are right around the corner! Before you know it, you’ll be smack dab in the middle of Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Years. Statistically, the last two months of the year accounts for 20-40% of […]
November 16, 2016

Video: How Do I Raise Awareness About My Brand on Facebook?

[su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/11/Adobe-Spark-Video.mp4″ title=”How Do I Build Awareness for My Brand on Facebook?”]
November 10, 2016

An Open Letter to Small Business Owners Before Veterans Day

I’m writing this in the middle of a media whirlwind surrounding the latest presidential election. Regardless of the outcome, there is a great deal of uncertainty facing the business community and the country as a whole as we move into […]
October 25, 2016

Creating a Crowdfunding Campaign

Heeren Content & Strategy donates a total of 100 pro bono hours to deserving nonprofits every year. To apply for services in 2017, please visit our nonprofit program page. So you’re considering crowdfunding as an additional stream of revenue for your […]
October 18, 2016

Fundraising FAQs: What is Crowdfunding?

Traditional fundraising tells us to seek large gifts from a smaller set of donors. The turnaround time for this process is lengthy and time-consuming. Enter crowdfunding. Crowdfunding is a relatively new approach to fundraising that flips the traditional mindset. Instead […]
October 5, 2016

Infographic: 3 Ways Blogging Can Help Your Small Business

Blogging is one of the most cost effective ways to connect with current and potential customers, and build your brand. Let’s take a look at three key benefits of blogging for your business:
September 27, 2016

3 Ways to Keep Your Emails Out Of the Spam Folder

Email marketing is still a popular (and effective) strategy for small businesses. It’s a great way to tailor your content for specific groups, and actively connect with them directly. However, there is the dreaded spam folder. Nobody likes to see […]
September 20, 2016

Ask the Expert: Should I Consider Video Marketing?

Content marketers everywhere have been toting 2016-2017 as the year of video marketing. Why? Let’s do a little experiment: Step 1: Go to your personal Facebook newsfeed. Step 2: Count how many of the first 20 posts are videos. It’s […]
 
October 25, 2016

Creating a Crowdfunding Campaign

Heeren Content & Strategy donates a total of 100 pro bono hours to deserving nonprofits every year. To apply for services in 2017, please visit our nonprofit program page. So you’re considering crowdfunding as an additional stream of revenue for your […]
October 18, 2016

Fundraising FAQs: What is Crowdfunding?

Traditional fundraising tells us to seek large gifts from a smaller set of donors. The turnaround time for this process is lengthy and time-consuming. Enter crowdfunding. Crowdfunding is a relatively new approach to fundraising that flips the traditional mindset. Instead […]
October 5, 2016

Infographic: 3 Ways Blogging Can Help Your Small Business

Blogging is one of the most cost effective ways to connect with current and potential customers, and build your brand. Let’s take a look at three key benefits of blogging for your business:
September 27, 2016

3 Ways to Keep Your Emails Out Of the Spam Folder

Email marketing is still a popular (and effective) strategy for small businesses. It’s a great way to tailor your content for specific groups, and actively connect with them directly. However, there is the dreaded spam folder. Nobody likes to see […]
September 20, 2016

Ask the Expert: Should I Consider Video Marketing?

Content marketers everywhere have been toting 2016-2017 as the year of video marketing. Why? Let’s do a little experiment: Step 1: Go to your personal Facebook newsfeed. Step 2: Count how many of the first 20 posts are videos. It’s […]
September 14, 2016

The Four Phases of Creating An Effective Brand Strategy

  Heeren Content & Strategy can take the guesswork out of your brand strategy. We have a four-phase process to ensure you have the most efficient and cost-effective messaging that fits your voice, and helps you reach your goals. Take […]
September 10, 2016

Fundraising Strategies: Is Grant Writing a Fit for My Nonprofit?

If you work in the nonprofit space, you are already very much aware of how critical funding is to the success of any nonprofit. Perhaps you’re wondering if grant writing is in fact a good idea for your own organization. […]
August 26, 2016

3 Content Marketing Myths: BUSTED!

The practice of content marketing is growing rapidly. In fact, according to a recent study, it is predicted that content marketing is expected to more than double by 2019 – making it a $54 billion market. It’s no wonder that […]
August 18, 2016

3 Features of An Effective Mission Statement

The most valuable sentences of your content strategy are found in your mission statement. I want you to stop and think about your favorite brands. Why are they your favorites? Why do you spend your hard-earned money with these brands? […]