September 14, 2016
Published by Erika Heeren at September 14, 2016
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Heeren Content & Strategy can take the guesswork out of your brand strategy. We have a four-phase process to ensure you have the most efficient and cost-effective messaging that fits your voice, and helps you reach your goals. Take […]
September 10, 2016
Published by Erika Heeren at September 10, 2016
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If you work in the nonprofit space, you are already very much aware of how critical funding is to the success of any nonprofit. Perhaps you’re wondering if grant writing is in fact a good idea for your own organization. […]
August 26, 2016
Published by Erika Heeren at August 26, 2016
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The practice of content marketing is growing rapidly. In fact, according to a recent study, it is predicted that content marketing is expected to more than double by 2019 – making it a $54 billion market. It’s no wonder that […]
August 18, 2016
Published by Erika Heeren at August 18, 2016
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The most valuable sentences of your content strategy are found in your mission statement. I want you to stop and think about your favorite brands. Why are they your favorites? Why do you spend your hard-earned money with these brands? […]
August 11, 2016
Published by Erika Heeren at August 11, 2016
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Funding is one of the greatest challenges faced in the not-for-profit sector. You may have a great idea. You may want to be involved with world changing work. You may have all of the answers to the obstacles a vulnerable […]
August 4, 2016
Published by Erika Heeren at August 4, 2016
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Facebook has officially rolled out a brand new look for Pages – again. Nobody panic. While the desktop layout is drastically different, most of your features are still the same. They’ve just been reorganized. From a design/readability perspective, the new […]
July 28, 2016
Published by Erika Heeren at July 28, 2016
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It’s a common question this time of year – “Is it okay to do political posts on my company’s social media pages?” The short answer? It depends. Considering 62% of American adults report getting their news on social media, we know that […]
July 1, 2016
Published by Erika Heeren at July 1, 2016
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We’ve covered a lot of ground on social media marketing for small business in the past few blogs. Let’s review: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs Twitter Tactics In this installment, we’re tackling LinkedIn! LinkedIn has been the center of […]
August 11, 2016
Published by Erika Heeren at August 11, 2016
Categories
Funding is one of the greatest challenges faced in the not-for-profit sector. You may have a great idea. You may want to be involved with world changing work. You may have all of the answers to the obstacles a vulnerable […]
August 4, 2016
Published by Erika Heeren at August 4, 2016
Categories
Facebook has officially rolled out a brand new look for Pages – again. Nobody panic. While the desktop layout is drastically different, most of your features are still the same. They’ve just been reorganized. From a design/readability perspective, the new […]
July 28, 2016
Published by Erika Heeren at July 28, 2016
Categories
It’s a common question this time of year – “Is it okay to do political posts on my company’s social media pages?” The short answer? It depends. Considering 62% of American adults report getting their news on social media, we know that […]
July 1, 2016
Published by Erika Heeren at July 1, 2016
Categories
We’ve covered a lot of ground on social media marketing for small business in the past few blogs. Let’s review: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs Twitter Tactics In this installment, we’re tackling LinkedIn! LinkedIn has been the center of […]
June 2, 2016
Published by Erika Heeren at June 2, 2016
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Welcome to latest installment of Social Media Bootcamp! Just joining us? Let’s get you caught up: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs This week, we’re talking Twitter! About 30% of my clients find me through my Twitter accounts. While […]
March 16, 2016
Published by Erika Heeren at March 16, 2016
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Welcome to Week 4 of Social Media Bootcamp! You’re halfway through the basics of social media for business! If you’re just joining us, get caught up: Week 1 – Foundations Week 2 – Hashtag Hustle Week 3 – Puzzling Platforms […]
February 27, 2016
Published by Erika Heeren at February 27, 2016
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Welcome to Week 3 of Social Media Bootcamp! Need to catch up? Check out Week 1 and Week 2 here! This week we’re going to take a brief look at each platform and what you should/should not post on each. […]
February 21, 2016
Published by Erika Heeren at February 21, 2016
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Welcome to week two of Social Media Bootcamp! If you’re just joining the party, get caught up here. For the next two weeks, we’re going to dive a little deeper into your social media content strategy. You’re going to learn […]
February 13, 2016
Published by Erika Heeren at February 13, 2016
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Welcome to week one of our Social Media Bootcamp! Over the next six weeks, I’m going to introduce you to the basics of social media for business. Before I get into the technical details, we need to cover three important […]