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September 14, 2016

The Four Phases of Creating An Effective Brand Strategy

  Heeren Content & Strategy can take the guesswork out of your brand strategy. We have a four-phase process to ensure you have the most efficient and cost-effective messaging that fits your voice, and helps you reach your goals. Take […]
September 10, 2016

Fundraising Strategies: Is Grant Writing a Fit for My Nonprofit?

If you work in the nonprofit space, you are already very much aware of how critical funding is to the success of any nonprofit. Perhaps you’re wondering if grant writing is in fact a good idea for your own organization. […]
August 26, 2016

3 Content Marketing Myths: BUSTED!

The practice of content marketing is growing rapidly. In fact, according to a recent study, it is predicted that content marketing is expected to more than double by 2019 – making it a $54 billion market. It’s no wonder that […]
August 18, 2016

3 Features of An Effective Mission Statement

The most valuable sentences of your content strategy are found in your mission statement. I want you to stop and think about your favorite brands. Why are they your favorites? Why do you spend your hard-earned money with these brands? […]
August 11, 2016

Fundraising Strategies: Introduction to Writing A Grant Proposal

Funding is one of the greatest challenges faced in the not-for-profit sector. You may have a great idea. You may want to be involved with world changing work. You may have all of the answers to the obstacles a vulnerable […]
August 4, 2016

Your Guide to the New Facebook Pages Layout

Facebook has officially rolled out a brand new look for Pages – again. Nobody panic. While the desktop layout is drastically different, most of your features are still the same. They’ve just been reorganized. From a design/readability perspective, the new […]
July 28, 2016

Should I Post About Politics On My Business Page?

It’s a common question this time of year – “Is it okay to do political posts on my company’s social media pages?” The short answer? It depends. Considering 62% of American adults report getting their news on social media, we know that […]
July 1, 2016

Social Media Bootcamp: Your Personal LinkedIn Profile

We’ve covered a lot of ground on social media marketing for small business in the past few blogs. Let’s review: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs Twitter Tactics In this installment, we’re tackling LinkedIn! LinkedIn has been the center of […]
 
August 11, 2016

Fundraising Strategies: Introduction to Writing A Grant Proposal

Funding is one of the greatest challenges faced in the not-for-profit sector. You may have a great idea. You may want to be involved with world changing work. You may have all of the answers to the obstacles a vulnerable […]
August 4, 2016

Your Guide to the New Facebook Pages Layout

Facebook has officially rolled out a brand new look for Pages – again. Nobody panic. While the desktop layout is drastically different, most of your features are still the same. They’ve just been reorganized. From a design/readability perspective, the new […]
July 28, 2016

Should I Post About Politics On My Business Page?

It’s a common question this time of year – “Is it okay to do political posts on my company’s social media pages?” The short answer? It depends. Considering 62% of American adults report getting their news on social media, we know that […]
July 1, 2016

Social Media Bootcamp: Your Personal LinkedIn Profile

We’ve covered a lot of ground on social media marketing for small business in the past few blogs. Let’s review: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs Twitter Tactics In this installment, we’re tackling LinkedIn! LinkedIn has been the center of […]
June 2, 2016

Social Media Bootcamp: Twitter Tactics

Welcome to latest installment of Social Media Bootcamp! Just joining us? Let’s get you caught up: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs This week, we’re talking Twitter! About 30% of my clients find me through my Twitter accounts. While […]
March 16, 2016

Social Media Bootcamp: Facebook FAQs

Welcome to Week 4 of Social Media Bootcamp! You’re halfway through the basics of social media for business! If you’re just joining us, get caught up: Week 1 – Foundations Week 2 – Hashtag Hustle Week 3 – Puzzling Platforms […]
February 27, 2016

Social Media Bootcamp: Puzzling Platforms

Welcome to Week 3 of Social Media Bootcamp! Need to catch up? Check out Week 1 and Week 2 here! This week we’re going to take a brief look at each platform and what you should/should not post on each. […]
February 21, 2016

Social Media Bootcamp: Hashtag Hustle

Welcome to week two of Social Media Bootcamp! If you’re just joining the party, get caught up here. For the next two weeks, we’re going to dive a little deeper into your social media content strategy. You’re going to learn […]
February 13, 2016

Social Media Bootcamp: Foundations

Welcome to week one of our Social Media Bootcamp! Over the next six weeks, I’m going to introduce you to the basics of social media for business. Before I get into the technical details, we need to cover three important […]