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June 2, 2016

Social Media Bootcamp: Twitter Tactics

Welcome to latest installment of Social Media Bootcamp! Just joining us? Let’s get you caught up: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs This week, we’re talking Twitter! About 30% of my clients find me through my Twitter accounts. While […]
March 16, 2016

Social Media Bootcamp: Facebook FAQs

Welcome to Week 4 of Social Media Bootcamp! You’re halfway through the basics of social media for business! If you’re just joining us, get caught up: Week 1 – Foundations Week 2 – Hashtag Hustle Week 3 – Puzzling Platforms […]
February 27, 2016

Social Media Bootcamp: Puzzling Platforms

Welcome to Week 3 of Social Media Bootcamp! Need to catch up? Check out Week 1 and Week 2 here! This week we’re going to take a brief look at each platform and what you should/should not post on each. […]
February 21, 2016

Social Media Bootcamp: Hashtag Hustle

Welcome to week two of Social Media Bootcamp! If you’re just joining the party, get caught up here. For the next two weeks, we’re going to dive a little deeper into your social media content strategy. You’re going to learn […]
February 13, 2016

Social Media Bootcamp: Foundations

Welcome to week one of our Social Media Bootcamp! Over the next six weeks, I’m going to introduce you to the basics of social media for business. Before I get into the technical details, we need to cover three important […]
January 31, 2016

The Building Blocks of Blogging: Media Mastery

We’ve talked about the best blogging content. We’ve talked about finding a purpose for your blog. Today, we’re going to talk about using media to supplement and promote your blog. In this relatively new digital age, consumers are often bombarded […]
January 24, 2016

The Building Blocks of Blogging: Finding a Purpose

In our last blog, we covered a cornerstone of blogging for business – understanding evergreen content. Today, we’re exploring the practice of blogging for business a little deeper. Specifically: What is the purpose of your blog? I’m not talking about […]
January 16, 2016

The Building Blocks of Blogging: Evergreen Content

You have all probably heard me preach about the golden rule of one blog per week. One question I hear from first-time blog owners is “Does it matter what I post?” The short answer is YES! While blogging for business […]
 
January 31, 2016

The Building Blocks of Blogging: Media Mastery

We’ve talked about the best blogging content. We’ve talked about finding a purpose for your blog. Today, we’re going to talk about using media to supplement and promote your blog. In this relatively new digital age, consumers are often bombarded […]
January 24, 2016

The Building Blocks of Blogging: Finding a Purpose

In our last blog, we covered a cornerstone of blogging for business – understanding evergreen content. Today, we’re exploring the practice of blogging for business a little deeper. Specifically: What is the purpose of your blog? I’m not talking about […]
January 16, 2016

The Building Blocks of Blogging: Evergreen Content

You have all probably heard me preach about the golden rule of one blog per week. One question I hear from first-time blog owners is “Does it matter what I post?” The short answer is YES! While blogging for business […]
January 8, 2016

Your Social Media Calendar: The Basics

We’ve talked about the importance of having a social media plan, and what you risk by ‘winging it’. Let’s talk about how to start filling in your social media calendar. Looking at those 28 to 31 blank spaces every month […]
December 31, 2015

5 New Year’s Resolutions for Entrepreneurs

It’s that time of the year again! Time to make those New Year’s resolutions! Most of us already have a few ‘to-do’ items on our personal resolution list – but do you have resolutions for your business yet?This is a […]
December 10, 2015

Hiring a Professional Blogger

When someone talks about blogging for business, the response can be something like:  “2002 called – it wants its trend back.” I’m here to tell you, it’s worth a second look. In fact, every small business should at least consider a […]
December 3, 2015

Strategies for Holiday Marketing Procrastinators

Did the holiday season creep up on you? Are you frantically trying to compete with other holiday sales? Are you short on budget and high on fourth-quarter goals? Fortunately, digital media has changed the marketing game just enough to make […]
November 27, 2015

Giving Tuesday – Toby’s Shower for Babies

After Black Friday and Cyber Monday – the global community will have an opportunity to give back to organizations that make a difference. On Tuesday, December 1, 2015, Team Toby Tolin & Toby’s Shower for Babies are participating in #GivingTuesday, a […]
November 19, 2015

Handling Negative Comments on Social Media

One concern of small business owners today is navigating through the sometimes murky waters of social media conversation. Today, if you look on many news or political posts on Facebook; you’re quickly taken down the proverbial ‘rabbit hole’ of heated arguments, vitriol, […]