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January 8, 2016

Your Social Media Calendar: The Basics

We’ve talked about the importance of having a social media plan, and what you risk by ‘winging it’. Let’s talk about how to start filling in your social media calendar. Looking at those 28 to 31 blank spaces every month […]
December 31, 2015

5 New Year’s Resolutions for Entrepreneurs

It’s that time of the year again! Time to make those New Year’s resolutions! Most of us already have a few ‘to-do’ items on our personal resolution list – but do you have resolutions for your business yet?This is a […]
December 10, 2015

Hiring a Professional Blogger

When someone talks about blogging for business, the response can be something like:  “2002 called – it wants its trend back.” I’m here to tell you, it’s worth a second look. In fact, every small business should at least consider a […]
December 3, 2015

Strategies for Holiday Marketing Procrastinators

Did the holiday season creep up on you? Are you frantically trying to compete with other holiday sales? Are you short on budget and high on fourth-quarter goals? Fortunately, digital media has changed the marketing game just enough to make […]
November 27, 2015

Giving Tuesday – Toby’s Shower for Babies

After Black Friday and Cyber Monday – the global community will have an opportunity to give back to organizations that make a difference. On Tuesday, December 1, 2015, Team Toby Tolin & Toby’s Shower for Babies are participating in #GivingTuesday, a […]
November 19, 2015

Handling Negative Comments on Social Media

One concern of small business owners today is navigating through the sometimes murky waters of social media conversation. Today, if you look on many news or political posts on Facebook; you’re quickly taken down the proverbial ‘rabbit hole’ of heated arguments, vitriol, […]
November 11, 2015

A Veterans Day ‘Thank You’

“On this Veterans Day, let us remember the service of our veterans, and let us renew our national promise to fulfill our sacred obligations to our veterans and their families who have sacrificed so much so that we can live […]
November 7, 2015

Resources for Veteran Entrepreneurs

As some of you know, this week is National Veterans Small Business Week. This has been a time to raise awareness about the resources available to veteran and military spouse entrepreneurs. This is a cause that is near and dear […]
 
November 11, 2015

A Veterans Day ‘Thank You’

“On this Veterans Day, let us remember the service of our veterans, and let us renew our national promise to fulfill our sacred obligations to our veterans and their families who have sacrificed so much so that we can live […]
November 7, 2015

Resources for Veteran Entrepreneurs

As some of you know, this week is National Veterans Small Business Week. This has been a time to raise awareness about the resources available to veteran and military spouse entrepreneurs. This is a cause that is near and dear […]
October 29, 2015

3 Rules for Success on Etsy

I have a confession: I love Etsy. As a shopper, As a small business consultant, It’s a beautiful thing. It’s easy, it’s cheap to set up, and it’s effective when executed properly. Etsy is a great platform for any retail-based entrepreneur […]
October 22, 2015

Have Newsletters Gone the Way of the Dodo? 3 Q’s to Build a Better Email!

I was told not long ago that email newsletters have gone the way of the dodo bird. I have to disagree. Rather, I think that the audience has changed, while the practice of creating newsletters did not. To breathe new […]
October 19, 2015

Welcome to Heeren Content & Strategy

Welcome to the new home of Heeren Content & Strategy! If you’re looking for small business tips, resources, and highlights; you’ve come to the right place! If you’re a non-profit founder or manager/director, we’ve got a lot of great features […]