March 17, 2019
Marketing should always be strategic. When it’s not, it can be a waste of time and money. We know how vital strategy is because we create and execute content marketing strategy every day. One way we do this is by […]
May 17, 2017
For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of […]
May 11, 2017
For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
May 4, 2017
It’s no secret – here at Heeren Content & Strategy, we love small businesses and the entrepreneurs behind them. They create jobs, they build communities, and they bolster the national economy. For National Small Business Week, we’d like to raise […]
April 28, 2017
Where would we be without volunteers? These selfless individuals play vital roles in our communities. If you have a leadership role in a nonprofit, you rely heavily on volunteer engagement to execute the organizational mission. Your volunteers are the backbone […]
April 11, 2017
The best approach to content marketing varies from one business to another. There are also some definite differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing. Check out this infographic for the latest statics for B2B content marketing: Heeren Content […]
April 6, 2017
It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
April 4, 2017
Today is #EqualPayDay. It’s a day to talk about the gender wage gap, and what businesses can do to support diversity in their ranks. At Heeren Content & Strategy, we support inclusivity in the workplace. One particular demographic that is […]
May 11, 2017
For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
April 6, 2017
It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
January 19, 2017
As a fitness professional, sharing helpful content online puts you in the forefront of the minds of your customers and increases your chances of gaining new clients. To set yourself apart from other online wellness brands, you must go above and […]
January 5, 2017
I meet several small business owners who have either attempted to do their own social media and blogging or (more often) they’ve passed the task off to an entry-level member of the team. I’ve even had small business owners come […]