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March 17, 2019

Creating Content That Follows the Buyer’s Journey

Marketing should always be strategic. When it’s not, it can be a waste of time and money. We know how vital strategy is because we create and execute content marketing strategy every day. One way we do this is by […]
May 17, 2017

5 Common Misconceptions About Blogging

For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of […]
May 11, 2017

What’s the Difference Between an Editorial Policy and a Style Guide?

For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
May 4, 2017

5 Surprising Stats About Small Business

It’s no secret – here at Heeren Content & Strategy, we love small businesses and the entrepreneurs behind them. They create jobs, they build communities, and they bolster the national economy. For National Small Business Week, we’d like to raise […]
April 28, 2017

4 Ways To Use Digital Media to Increase Volunteer Engagement

Where would we be without volunteers? These selfless individuals play vital roles in our communities. If you have a leadership role in a nonprofit, you rely heavily on volunteer engagement to execute the organizational mission. Your volunteers are the backbone […]
April 11, 2017

Content Marketing Stats for B2B Companies

The best approach to content marketing varies from one business to another. There are also some definite differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing. Check out this infographic for the latest statics for B2B content marketing: Heeren Content […]
April 6, 2017

3 Things You Need to Drop From Your Content

It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
April 4, 2017

Video: 4 Myths About Military Spouse Underemployment

Today is #EqualPayDay. It’s a day to talk about the gender wage gap, and what businesses can do to support diversity in their ranks. At Heeren Content & Strategy, we support inclusivity in the workplace. One particular demographic that is […]
 
May 11, 2017

What’s the Difference Between an Editorial Policy and a Style Guide?

For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
April 6, 2017

3 Things You Need to Drop From Your Content

It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
January 19, 2017

3 Overused Fitness Content Topics (& What to Post Instead)

As a fitness professional, sharing helpful content online puts you in the forefront of the minds of your customers and increases your chances of gaining new clients. To set yourself apart from other online wellness brands, you must go above and […]
January 5, 2017

Bridging the Gap Between Your Brand & Customer Experience

I meet several small business owners who have either attempted to do their own social media and blogging or (more often) they’ve passed the task off to an entry-level member of the team. I’ve even had small business owners come […]
December 28, 2016

4 Reasons Your Fitness Brand Needs a Content Strategy

The fitness industry is booming right now. With that comes steep competition amongst fitness brands. Pricing wars between gyms and coaches can get cutthroat. Wearables like FitBit provide users with in-depth biometric data about how their body responds to physical activity, […]
December 6, 2016

Content Strategy Tip: How to Drive Conversions on Social Media

Are you selling a product or service online? Social media can be a powerful driver for your revenue. We offer a couple tips on how to structure your content to maximize the impact and drive sales! [su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/12/Drive-Conversion-Content-Tips.mp4″ title=”How To: […]
October 25, 2016

Creating a Crowdfunding Campaign

Heeren Content & Strategy donates a total of 100 pro bono hours to deserving nonprofits every year. To apply for services in 2017, please visit our nonprofit program page. So you’re considering crowdfunding as an additional stream of revenue for your […]
October 5, 2016

Infographic: 3 Ways Blogging Can Help Your Small Business

Blogging is one of the most cost effective ways to connect with current and potential customers, and build your brand. Let’s take a look at three key benefits of blogging for your business:
September 20, 2016

Ask the Expert: Should I Consider Video Marketing?

Content marketers everywhere have been toting 2016-2017 as the year of video marketing. Why? Let’s do a little experiment: Step 1: Go to your personal Facebook newsfeed. Step 2: Count how many of the first 20 posts are videos. It’s […]