March 17, 2019

Creating Content That Follows the Buyer’s Journey

Marketing should always be strategic. When it’s not, it can be a waste of time and money. We know how vital strategy is because we create and execute content marketing strategy every day. One way we do this is by […]
May 17, 2017

5 Common Misconceptions About Blogging

For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of […]
May 11, 2017

What’s the Difference Between an Editorial Policy and a Style Guide?

For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
May 4, 2017

5 Surprising Stats About Small Business

It’s no secret – here at Heeren Content & Strategy, we love small businesses and the entrepreneurs behind them. They create jobs, they build communities, and they bolster the national economy. For National Small Business Week, we’d like to raise […]
April 28, 2017

4 Ways To Use Digital Media to Increase Volunteer Engagement

Where would we be without volunteers? These selfless individuals play vital roles in our communities. If you have a leadership role in a nonprofit, you rely heavily on volunteer engagement to execute the organizational mission. Your volunteers are the backbone […]
April 11, 2017

Content Marketing Stats for B2B Companies

The best approach to content marketing varies from one business to another. There are also some definite differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing. Check out this infographic for the latest statics for B2B content marketing: Heeren Content […]
April 6, 2017

3 Things You Need to Drop From Your Content

It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
April 4, 2017

Video: 4 Myths About Military Spouse Underemployment

Today is #EqualPayDay. It’s a day to talk about the gender wage gap, and what businesses can do to support diversity in their ranks. At Heeren Content & Strategy, we support inclusivity in the workplace. One particular demographic that is […]
November 16, 2016

Video: How Do I Raise Awareness About My Brand on Facebook?

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March 16, 2016

Social Media Bootcamp: Facebook FAQs

Welcome to Week 4 of Social Media Bootcamp! You’re halfway through the basics of social media for business! If you’re just joining us, get caught up: Week 1 – Foundations Week 2 – Hashtag Hustle Week 3 – Puzzling Platforms […]
November 19, 2015

Handling Negative Comments on Social Media

One concern of small business owners today is navigating through the sometimes murky waters of social media conversation. Today, if you look on many news or political posts on Facebook; you’re quickly taken down the proverbial ‘rabbit hole’ of heated arguments, vitriol, […]