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March 17, 2019

Creating Content That Follows the Buyer’s Journey

Marketing should always be strategic. When it’s not, it can be a waste of time and money. We know how vital strategy is because we create and execute content marketing strategy every day. One way we do this is by […]
May 17, 2017

5 Common Misconceptions About Blogging

For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of […]
May 11, 2017

What’s the Difference Between an Editorial Policy and a Style Guide?

For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
May 4, 2017

5 Surprising Stats About Small Business

It’s no secret – here at Heeren Content & Strategy, we love small businesses and the entrepreneurs behind them. They create jobs, they build communities, and they bolster the national economy. For National Small Business Week, we’d like to raise […]
April 28, 2017

4 Ways To Use Digital Media to Increase Volunteer Engagement

Where would we be without volunteers? These selfless individuals play vital roles in our communities. If you have a leadership role in a nonprofit, you rely heavily on volunteer engagement to execute the organizational mission. Your volunteers are the backbone […]
April 11, 2017

Content Marketing Stats for B2B Companies

The best approach to content marketing varies from one business to another. There are also some definite differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing. Check out this infographic for the latest statics for B2B content marketing: Heeren Content […]
April 6, 2017

3 Things You Need to Drop From Your Content

It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
April 4, 2017

Video: 4 Myths About Military Spouse Underemployment

Today is #EqualPayDay. It’s a day to talk about the gender wage gap, and what businesses can do to support diversity in their ranks. At Heeren Content & Strategy, we support inclusivity in the workplace. One particular demographic that is […]
 
March 28, 2017

Vlog: 5 Tips for a Better Content Calendar

March 1, 2017

Is It Time for a Content Audit?

Throw open the windows! The birds are chirping, the flowers are blooming and the sun is shining. It’s finally springtime! As we emerge from our winter hibernation, it’s the perfect time to do a little scrubbing and clear the clutter. […]
October 25, 2016

Creating a Crowdfunding Campaign

Heeren Content & Strategy donates a total of 100 pro bono hours to deserving nonprofits every year. To apply for services in 2017, please visit our nonprofit program page. So you’re considering crowdfunding as an additional stream of revenue for your […]
August 18, 2016

3 Features of An Effective Mission Statement

The most valuable sentences of your content strategy are found in your mission statement. I want you to stop and think about your favorite brands. Why are they your favorites? Why do you spend your hard-earned money with these brands? […]
December 10, 2015

Hiring a Professional Blogger

When someone talks about blogging for business, the response can be something like:  “2002 called – it wants its trend back.” I’m here to tell you, it’s worth a second look. In fact, every small business should at least consider a […]
October 22, 2015

Have Newsletters Gone the Way of the Dodo? 3 Q’s to Build a Better Email!

I was told not long ago that email newsletters have gone the way of the dodo bird. I have to disagree. Rather, I think that the audience has changed, while the practice of creating newsletters did not. To breathe new […]
October 19, 2015

Welcome to Heeren Content & Strategy

Welcome to the new home of Heeren Content & Strategy! If you’re looking for small business tips, resources, and highlights; you’ve come to the right place! If you’re a non-profit founder or manager/director, we’ve got a lot of great features […]