March 17, 2019

Creating Content That Follows the Buyer’s Journey

Marketing should always be strategic. When it’s not, it can be a waste of time and money. We know how vital strategy is because we create and execute content marketing strategy every day. One way we do this is by […]
May 17, 2017

5 Common Misconceptions About Blogging

For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of […]
May 11, 2017

What’s the Difference Between an Editorial Policy and a Style Guide?

For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
May 4, 2017

5 Surprising Stats About Small Business

It’s no secret – here at Heeren Content & Strategy, we love small businesses and the entrepreneurs behind them. They create jobs, they build communities, and they bolster the national economy. For National Small Business Week, we’d like to raise […]
April 28, 2017

4 Ways To Use Digital Media to Increase Volunteer Engagement

Where would we be without volunteers? These selfless individuals play vital roles in our communities. If you have a leadership role in a nonprofit, you rely heavily on volunteer engagement to execute the organizational mission. Your volunteers are the backbone […]
April 11, 2017

Content Marketing Stats for B2B Companies

The best approach to content marketing varies from one business to another. There are also some definite differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing. Check out this infographic for the latest statics for B2B content marketing: Heeren Content […]
April 6, 2017

3 Things You Need to Drop From Your Content

It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
April 4, 2017

Video: 4 Myths About Military Spouse Underemployment

Today is #EqualPayDay. It’s a day to talk about the gender wage gap, and what businesses can do to support diversity in their ranks. At Heeren Content & Strategy, we support inclusivity in the workplace. One particular demographic that is […]
February 8, 2017

Super Bowl Drones & Other Marketing Takeaways from the Big Game

We’re football fans at my house (Go Seahawks!), so naturally – Sunday was all about the Super Bowl. Also, as a marketer, I’m an avid fan of watching the #BrandBowl – or the parade of multi-million dollar ads that delight, […]
December 14, 2016

The Top Social Media Marketing Mistakes of 2016

We’ve broken down the top three social media marketing mistakes small business owners make, and give you tips to improve your digital marketing strategy in 2017.
November 22, 2016

Infographic: Anatomy of a Buyer Persona

Creating a buyer persona is a key step in any effective inbound marketing strategy. From your content, to design, and where you need to allocate your budget – this information will help to guide every marketing decision. Every business will […]
October 5, 2016

Infographic: 3 Ways Blogging Can Help Your Small Business

Blogging is one of the most cost effective ways to connect with current and potential customers, and build your brand. Let’s take a look at three key benefits of blogging for your business:
September 20, 2016

Ask the Expert: Should I Consider Video Marketing?

Content marketers everywhere have been toting 2016-2017 as the year of video marketing. Why? Let’s do a little experiment: Step 1: Go to your personal Facebook newsfeed. Step 2: Count how many of the first 20 posts are videos. It’s […]
February 13, 2016

Social Media Bootcamp: Foundations

Welcome to week one of our Social Media Bootcamp! Over the next six weeks, I’m going to introduce you to the basics of social media for business. Before I get into the technical details, we need to cover three important […]