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March 17, 2019

Creating Content That Follows the Buyer’s Journey

Marketing should always be strategic. When it’s not, it can be a waste of time and money. We know how vital strategy is because we create and execute content marketing strategy every day. One way we do this is by […]
May 17, 2017

5 Common Misconceptions About Blogging

For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of […]
May 11, 2017

What’s the Difference Between an Editorial Policy and a Style Guide?

For small businesses looking to improve (or start) a content marketing campaign, there are two concepts they need to understand: the editorial policy and the style guide. These two documents provide direction and scalability to your overall branding. Many businesses (and some […]
May 4, 2017

5 Surprising Stats About Small Business

It’s no secret – here at Heeren Content & Strategy, we love small businesses and the entrepreneurs behind them. They create jobs, they build communities, and they bolster the national economy. For National Small Business Week, we’d like to raise […]
April 28, 2017

4 Ways To Use Digital Media to Increase Volunteer Engagement

Where would we be without volunteers? These selfless individuals play vital roles in our communities. If you have a leadership role in a nonprofit, you rely heavily on volunteer engagement to execute the organizational mission. Your volunteers are the backbone […]
April 11, 2017

Content Marketing Stats for B2B Companies

The best approach to content marketing varies from one business to another. There are also some definite differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing. Check out this infographic for the latest statics for B2B content marketing: Heeren Content […]
April 6, 2017

3 Things You Need to Drop From Your Content

It knows no bounds. It’s not specific to a certain profession, field, or even a specific topic. It’s jargon – and it’s bogging down messages everywhere. You only have 10 seconds to make that connection with your audience. If you […]
April 4, 2017

Video: 4 Myths About Military Spouse Underemployment

Today is #EqualPayDay. It’s a day to talk about the gender wage gap, and what businesses can do to support diversity in their ranks. At Heeren Content & Strategy, we support inclusivity in the workplace. One particular demographic that is […]
 
March 28, 2017

Vlog: 5 Tips for a Better Content Calendar

December 28, 2016

4 Reasons Your Fitness Brand Needs a Content Strategy

The fitness industry is booming right now. With that comes steep competition amongst fitness brands. Pricing wars between gyms and coaches can get cutthroat. Wearables like FitBit provide users with in-depth biometric data about how their body responds to physical activity, […]
December 14, 2016

The Top Social Media Marketing Mistakes of 2016

We’ve broken down the top three social media marketing mistakes small business owners make, and give you tips to improve your digital marketing strategy in 2017.
December 6, 2016

Content Strategy Tip: How to Drive Conversions on Social Media

Are you selling a product or service online? Social media can be a powerful driver for your revenue. We offer a couple tips on how to structure your content to maximize the impact and drive sales! [su_video url=”http://www.heerencontentstrategy.com/wp-content/uploads/2016/12/Drive-Conversion-Content-Tips.mp4″ title=”How To: […]
November 16, 2016

Video: How Do I Raise Awareness About My Brand on Facebook?

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August 26, 2016

3 Content Marketing Myths: BUSTED!

The practice of content marketing is growing rapidly. In fact, according to a recent study, it is predicted that content marketing is expected to more than double by 2019 – making it a $54 billion market. It’s no wonder that […]
August 4, 2016

Your Guide to the New Facebook Pages Layout

Facebook has officially rolled out a brand new look for Pages – again. Nobody panic. While the desktop layout is drastically different, most of your features are still the same. They’ve just been reorganized. From a design/readability perspective, the new […]
July 1, 2016

Social Media Bootcamp: Your Personal LinkedIn Profile

We’ve covered a lot of ground on social media marketing for small business in the past few blogs. Let’s review: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs Twitter Tactics In this installment, we’re tackling LinkedIn! LinkedIn has been the center of […]
June 2, 2016

Social Media Bootcamp: Twitter Tactics

Welcome to latest installment of Social Media Bootcamp! Just joining us? Let’s get you caught up: Foundations Hashtag Hustle Puzzling Platforms Facebook FAQs This week, we’re talking Twitter! About 30% of my clients find me through my Twitter accounts. While […]